The Lowndes Sound – Bespoke Music and Audio Production

The Lowndes Sound – Bespoke Music and Audio Production

Adam Lowndes - Photography - I'm Adam...Music Production It's been a while since I shared any of my Music Production work, and I was delighted to be involved in this project. Adam is a supremely talented photographer, and his passion and enthusiasm towards his work are infectious. Whether it's a Wedding, Engagement, a Couple Shoot or some Head Shots, he takes to it like an artist to a canvas. Providing the music production and audio for this was a really fun process. Working with Adam to capture the sound and atmosphere he wanted was collaborative, and a real testament to his creativity. The aim here was authenticity. Musically, for me, that translated into organic sounds and acoustic instruments. The musicality and feel also needed to be free and human, rather than being robotic and synthesised. Once this had been established, we got into the studio and I began to build the track around a simple finger picked acoustic guitar idea. From there I was able...
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VOX Awards 2017 – Winner

VOX Awards 2017 – Winner

VOX 2017 Professionally speaking, it's safe to say that this has been a fun year for me as an audio producer. I speak a lot about the genuine joy I get from doing a job I love, every day. Well, off the back of my experience as a guest speaker at VOX 2016, I was excited to be returning in 2017, sporting a slightly less nervous demeanour. The creative team at Wireless Group were honoured to be finalists in 3 of this years award categories; Best Regional Radio Commercial, Best Character Performance & Best Female Voiceover Performance. The last two of which were voiced by the fabulous Melissa Sinden.   Best Regional Radio Commercial St Helens Council - Wish FM Voiceover - Steffan La Touche (& Daughter), Emma Clarke & Natalie Chisholm Audio Producer - Rick Loynes This is a hard-hitting campaign, designed to unsettle the listener. Ultimately, the pay off is somewhat chilling. It's an uncomfortable piece of audio to listen to, but the client really wanted this campaign...
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Earshot Creative Podcast – Commercial Production

Earshot Creative Podcast – Commercial Production

Off the back of VOX 2016, I was kindly invited by the legendary Steve Martin to contribute to an episode of the Earshot Creative industry podcast to chat about Commercial Production. Myself, my Wireless Group colleague Dan Seavers and Maple Street Studios & Radioworks Senior Creative Producer Sara Hashem joined Steve in the studio to chat about our creative processes on a national and local level, and the challenges we face when attempting to get great audio and commercial content on-air. We shared examples of our own work and some of our favourite radio commercial productions which have inspired us in what we do. Take some advice from the great Darren Altman and give it a listen here.  ...
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Voiceover and Audio Conference – VOX 2016

Voiceover and Audio Conference – VOX 2016

A few months ago, I had the pleasure of being invited to speak on Commercial Creativity at the annual VOX Voiceover and Audio conference at the Radisson Blu in Manchester. VOX is a UK based conference, designed to serve the voiceover and audio industry. Wander around the room and you’ll find yourself bumping into voiceover artists, actors, producers, voice & advertising agents, creative writers, radio & TV stations, productions houses…the list goes on. It’s a real who’s who of creative media talent… So imagine my mental state leading up this event, knowing I was giving a keynote presentation. Honestly, if it weren’t for my wife, I’d probably be a total hermit. Facing the sunlight only to extend a pale, pasty hand into the fridge for another Diet Coke. That’s fairly standard for a producer though, right? Suffice to say, speaking in front of a room full of industry professionals isn’t my natural habitat. However, despite my daunted nervousness beforehand, I loved every second...
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Audio Production & Voiceover – Welcome to rickloynes.com

"Not all those who wander are lost.” ― J.R.R. Tolkien, The Fellowship of the Ring Be honest, do you ever take the time to just stop and take stock of your current situation? Are you where you expected you'd be this time last year? At the beginning of a new year, it's often helpful to think on such things. I find myself here at the beginning of 2017, looking forward to what the next year will bring. I know that 2017 will launch me into a new stage in my audio production and voiceover career with a mixture of certainty and uncertainty. The certainties are comforting, the bits we can control & plan for. The uncertainties are something different altogether...it's scary and risky, it pushes us away from our comfort zone...and it's so exciting! So, with all of that said, welcome to my new website! Thanks for making it past the first paragraph of my very first blog...I think it'll take me a while to get used...
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