Audio for radio is an area where the power of sound can really thrive.
With a considered use of voice, music and sound effects it's possible to evoke a huge range of emotion and atmosphere.
Giving your station a strong sonic identity is so important, however, audio branding can be a creative and practical minefield.
Get it right, and your station will come alive!
Podcasting has rapidly grown into one of the main consumable mediums of media. Through a good podcast, you can entertain, inform and publicise.