Off the back of VOX 2016, I was kindly invited by the legendary Steve Martin to contribute to an episode of the Earshot Creative industry podcast to chat about Commercial Production.
Myself, my Wireless Group colleague Dan Seavers and Maple Street Studios & Radioworks Senior Creative Producer Sara Hashem joined Steve in the studio to chat about our creative processes on a national and local level, and the challenges we face when attempting to get great audio and commercial content on-air.
We shared examples of our own work and some of our favourite radio commercial productions which have inspired us in what we do.
Take some advice from the great Darren Altman and give it a listen here.